Occupying a key position in the centre of Hereford, Philip Morris & Son features on the ever-diminishing list of family-run retailers. Family is central to the business, which opened in 1845 and remained in the Philip Morris family for 100 years before being bought by the Jones family three generations ago and in who’s hands it firmly remains. John Jones, the current owner of the business stresses the importance of family and acknowledges that the excellent reputation of the business in the local community is primarily down to customers knowing, liking and trusting the shop and the family. “3rd generation members of the family visibly leading the business is a vital part of giving customers the confidence in our service,” he says. Today, Philip Morris & Son is a modern incarnation of the original business, describing itself as “part very traditional retailer, part modern e-commerce business that moves with the times”. Jones is proud of the businesses’ ability to quickly adopt new technology and routes to market, but always with the Philip Morris culture, staying true to their family values and brand identity. Customer service and product knowledge have always been at the heart of the business, and whether in store or online this ethos remains a core element in anything they do. Today Philip Morris & Son employs approximately 50 people, about half of whom are on the shop floor. The rest are split between teams for Customer Service, Marketing, Finance and Warehousing. Jones prides himself on the excellent relationship he has with his staff and their average length of service; several have retired in recent years after over 40 years with the business, and the gunroom manager has already clocked up 36 years. After 170 years in business, Philip Morris & Son has experienced a great deal of change having started as an Ironmonger, then evolving into more general hardware and gunsmiths. Today Philip Morris & Son specialises in premium quality products that suit a country customer. Split across 2 buildings, the business offers Homewares in one shop and Country Clothing and Footwear in the other. The business is still continuing to evolve with the recent opening of a new warehouse providing more space for the next stage of their growth, including both warehousing and office improvements. [caption id="attachment_638" align="alignnone" width="4332"] Store staff Judith Milner & Zoe Warhurst[/caption] When it comes to Le Chameau, Jones specialises in the country and fieldsports ranges, however the gardening and Cérès ranges also sell well. A keen Le Chameau fan at home as well as at work, Jones has three pairs. “I think I’ve had the leather-lined Chasseur for nearly 10 years and they are still going strong” he proudly tells us. “They are easily the most comfortable boots I’ve ever owned (and I grew up on a farm so I’ve owned a fair few)!” His wife and children are also Le Chameau fans. To find out more about Philip Morris & Son and discover their Le Chameau selection, visit the site here or pay the team a visit at their impressive stores in the centre of Hereford.
Retailer Focus: Philip Morris & Son
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